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Growth Strategy
Nova SaaS — Growth Strategy & SEO
An end-to-end organic growth strategy for a B2B analytics platform — resulting in a 340% increase in qualified leads within six months.
Client
Nova Analytics
Discipline
Growth Strategy
SEOContent StrategyGrowthSaaSAnalytics
Nova had strong product-market fit but almost no organic visibility. Their paid CAC was unsustainable and they needed a long-term content engine.
We built a comprehensive topic cluster strategy, optimised existing content, and launched a programmatic SEO initiative targeting 2,400 long-tail keywords. Within six months, organic traffic was their top-performing acquisition channel.