Brand strategy, web craft, growth thinking, and agency perspectives from the IT Incode team.
The most memorable brands in the world aren't necessarily the most creative — they're the most consistent. Here's why repeatability is the real competitive moat.
Modern websites are slower than they were five years ago — despite faster hardware and better networks. The culprit is almost always the same: too much JavaScript, too early.
After years of chasing algorithm updates, the brands winning at organic growth in 2026 are the ones who stopped thinking about SEO as a tactic and started thinking about it as a byproduct of genuine usefulness.
Trust isn't a feeling — it's a set of design decisions. Here's what the most trusted brands in high-stakes industries do consistently that others don't.
The agency model that prioritises volume — more clients, faster throughput, quicker deliverables — consistently produces worse outcomes than one built on depth and continuity.
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