Aura Wellness — Brand Identity

Aura Wellness came to us with a strong product but a brand that didn't match their ambition. We started with a deep discovery phase, interviewing their founders and customers to understand what "premium wellness" meant in their context.

The result is a mark that feels rooted in nature but refined enough for a luxury shelf. The wordmark uses a custom-drawn letterform paired with a bespoke serif, and the colour palette pulls warm stone tones from the Aura product line itself.