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Brand Identity
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Brand Identity
Meridian — Campaign Identity
Campaign identity for a major regional launch spanning outdoor, digital, and print — built around the concept of "arriving differently".
Client
Meridian Group
Discipline
Brand Identity
BrandingCampaignPrintDigital
Meridian's regional expansion needed more than a logo adaptation — it needed a campaign system that could flex across 14 media formats while telling a cohesive story.
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